Communicate in a Good Way

Last week I had the opportunity to present at the National Aboriginal Trust Officers Association (NATOA) Investment & Trust Conference in Montreal, QC. If you don’t know this about me, I also have a side hustle teaching at the Edwards School of Business and First Nations University of Canada. So I really enjoy getting up in front of a room and sharing my knowledge with learners.

When I was asked to speak at NATOA I was challenged to cover the principles of effective communication, and more specifically, community engagement with Indigenous communities….in 45 minutes or less (including Q&A). So like a good presenter, I covered the highlights and left some tangible considerations for the group too.

The final part of the presentation focused on the basis of effective, and excellent communication with Indigenous communities – and I figured that I would expand my audience a bit and share my thoughts on our blog too!

These three principles draw from community-based research often found in post-secondary environments, with a communications twist.

Respectful

It is important that communication efforts are respectful. While mass communication efforts may be easy, a respectful approach to communication is highly personal and focused on one-on-one efforts. Consider the importance of protocol, listening and understanding the uniqueness of each community – avoiding a one-size-fits-all approach to communications.

Relational

Focus on the interconnectedness of people, and be mindful of traditional and mainstream perspectives. It is important you are inclusive, motivational, and encouraging participation from Community in your work. Consider the importance of community gatherings, reaching members who live in different parts of the country, and prioritizing Indigenous voices in your communications.

Reciprocity

Communications and engagement must reflect the value of reciprocity. Communication must result in a fair exchange of knowledge, involve community members, and communicate tangible benefit to the community. Consider the importance of building capacity to empower community members to make decisions and do the work, developing accessible reporting to provide vital community information, and most importantly, providing follow-up communication to share the steps taken based on the input you’ve received.

I hope this spurs some thinking for you and your approach. If you need any support we can do small consults or provide ongoing advisory services – we’re here for you.

Cheers!

Ben Borne, CMP