Saskatchewan Teachers’ Federation

Project Compass

Internal communications, change management strategy.


The Saskatchewan Teachers’ Federation (STF) champions the interests of over 13,500 Pre-K to12 teachers in Saskatchewan, advocating for excellence in public education and professional growth for educators. We were approached by the STF communications team during a time of transition on their team.

STF was embracing a massive digital transformation project and we supported the communication team on designing and implementing a change communication strategy. This digital transformation would change the how the organization worked – gone with paper resumes, expense sheets and vacation tracking – hello digital systems!


  • Designed an engaging change communication strategy for the ‘Project Compass’.
  • Our communications goal with Project Compass was to have the STF staff ‘Falling in Love with Work Again’.
  • We Provided a creative brief for an engaging video called ‘Papercut Confessions’ to celebrate the launch of the project. This video was a subtle way to communicate the various systems that were transitioning from paper to digital.
Our communications strategic brief that guided our project.
Opening title slide for the Papercut Confessions video. Video was produced in collaboration with the STF team.