Overview

The Saskatchewan Teachers’ Federation (STF) champions the interests of over 13,500 Pre-K to12 teachers in Saskatchewan, advocating for excellence in public education and professional growth for educators. We were approached by the STF communications team during a time of transition on their team.

STF was embracing a massive digital transformation project and we supported the communication team on designing and implementing a change communication strategy. This digital transformation would change the how the organization worked – gone with paper resumes, expense sheets and vacation tracking – hello digital systems!

Deliverables

• Designed an engaging change communication strategy for the ‘Project Compass’.
• Our communications goal with Project Compass was to have the STF staff ‘Falling in Love with Work Again’.
• We Provided a creative brief for an engaging video called ‘Papercut Confessions’ to celebrate the launch of the project. This video was a subtle way to communicate the various systems that were transitioning from paper to digital.