Media Relations, Issues Management

Media relations, issues management planning, event coordination

The Challenge:

SaskNative Rentals and Camponi Development Corporation approached us to support the media relations and issues management planning for the groundbreaking of their new supportive housing project on Hart Road in Saskatoon, Saskatchewan.

Outcomes:

  • Interviewed invested parties and developed an issues management brief to prepare leadership to respond to public concerns as they arose.
  • Supported the development of a media release in coordination with municipal, provincial, and federal government bodies.
  • Prepared a media backgrounder and project overview sheets for event attendees.
    Distributed a media release that earned six local and Indigenous news mentions, with 535.4K impressions, 60% positive and 40% neutral media sentiment. 40% of our coverage was television and 60% was online.