A2SKI Industrial

Brand Identity

Creative Brief, Graphic Design


Peter Ballantyne Group of Companies and A2SKI approached us to create a brand identity that tied in culturally significant imagery, popped, and exudes a sense of reliability, dependability and strength.


  • Consult with client to develop a creative brief.
  • Landed on a visual identity that portrays an eagle with wings to make a saw blade. The eight feathers of the saw blade represent the eight communities that make up Peter Ballantyne Cree Nation. We incorporated syllabics into the logo in both a horizontal and vertical version.
  • Final project delivery included a mini-brand book showing usage, colour palettes and sample applications.

Our Work

Brand Guidelines
Fonts & Colors
Sample Applications