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Brand Identity

Creative Brief, Graphic Design

The Challenge

Peter Ballantyne Group of Companies and A2SKI approached us to create a brand identity that tied in culturally significant imagery, popped, and exudes a sense of reliability, dependability and strength.

Outcomes

  • Consult with client to develop a creative brief.
  • Landed on a visual identity that portrays an eagle with wings to make a saw blade. The eight feathers of the saw blade represent the eight communities that make up Peter Ballantyne Cree Nation. We incorporated syllabics into the logo in both a horizontal and vertical version.
  • Final project delivery included a mini-brand book showing usage, colour palettes and sample applications.
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Brochure, tradeshow banners

Copywriting, graphic design

The Challenge:

To design tradeshow collaterals that are more reflective of who PBGOC is today that align with the voice, tone and design of their updated website.

Outcomes:

  • Produced a brochure highlighting PBGOC’s investment approach, businesses and new five-pillar strategy
  • Produced updated tradeshow banners showcasing PBGOC’s new investment companies
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2022 Annual Impact Report

Research, writing and editing, graphic design

The Challenge:

Communicate Rise Air’s community impact and yearly operational updates to key stakeholders in remote locations and on-base employees.

Outcomes:

  • Interviewed board members, Rise Air leadership, and team members to develop content
  • Produced an annual impact report highlighting Rise Air’s previous year, ownership structure, board of directors, community impact, employment impact and more.
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20 Year Anniversary Book

Research, writing and editing, graphic design

The Challenge:

Tell ABD’s story through an anniversary book designed for their stakeholders and communities.

Outcomes:

  • Gathered information through interviewing board members and staff
  • Produced a 48-page publication dedicated to mark the 20 year milestone in the company’s history
  • The publication won a 2023 Saskatchewan Award for Communication Excellence.