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Media Relations, Issues Management

Media relations, issues management planning, event coordination

The Challenge:

SaskNative Rentals and Camponi Development Corporation approached us to support the media relations and issues management planning for the groundbreaking of their new supportive housing project on Hart Road in Saskatoon, Saskatchewan.

Outcomes:

  • Interviewed invested parties and developed an issues management brief to prepare leadership to respond to public concerns as they arose.
  • Supported the development of a media release in coordination with municipal, provincial, and federal government bodies.
  • Prepared a media backgrounder and project overview sheets for event attendees.
    Distributed a media release that earned six local and Indigenous news mentions, with 535.4K impressions, 60% positive and 40% neutral media sentiment. 40% of our coverage was television and 60% was online.
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Communication Services

Communications strategy and execution, social media strategy, content creation

The Challenge:

Conduct internal and external communications while providing insight and strategic direction during a time of organizational change.

Outcomes:

  • Developed an internal change communication plan to facilitate STF’s shift from a paper-based to completely digital organization
  • Executed the communications plan and had the staff “Falling in Love” with their work again during the time of substantive digital transformation
  • Wrote and produced social media content for their annual calendar
  • Provided strategic direction to improve their social media strategy going forward
  • Wrote and edited articles for STF’s Bulletin magazine
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Press Conference

Media relations

The Challenge

Work with BATC’s Acâhkos Awâsisak (Star Children) project team to support a press conference about the ground-search findings at the Delmas Catholic Residential School (also known as Thunderchild and St. Henri) and Battleford Industrial School.

Outcomes

  • Organized a hybrid press conference involving Survivors, First Nation leadership, project team members, and the Minister of Crown–Indigenous Relations Canada
  • Prepared and distributed a media kit, including the media advisory, agenda, media release, and key messaging
  • Earned 22 news media mentions and 47.8M impressions
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Event Support & Grant Writing

Sponsorship strategy, brand development, graphic design, technical support

The Challenge:

Support SHIP’s annual Innovative Approaches To Housing & Homelessness Conference through the creation of a sponsorship strategy, collateral materials, branding enhancements, and live-streaming facilitation during the shift to a hybrid format.

Outcomes:

  • Planned, developed, and produced a conference sponsorship package
  • Refreshed conference branding
  • Supported all virtual components of the hybrid event
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Nick Sackville for Ward 3

Brand design, communications strategy and execution, issues management, media relations

The Challenge:

Support Nick Sackville’s campaign for Saskatoon Ward 3 City Councillor.

Outcomes:

  • Won an international Gold Quill of Excellence Award for Marketing and Brand Communication for our work developing and executing the “Your Neighbourhood, Your Neighbour” campaign
  • Conducted primary and secondary research to develop and strategically align Nick’s personal brand identity and voter profiles
  • Worked with Nick on an issues management plan to determine his position on issues important to Ward 3 residents
  • Developed Nick’s campaign website with support from our Collective member Kailey Lavallee
  • Worked with Jess Rose Designs and Honey Cut Studios to develop high-impact graphics and direct a series of campaign videos
  • Strategically planned and executed an earned media campaign to generate brand awareness for Nick, making his the only campaign launch of the candidates to have three major news outlets in attendance: CBC, StarPhoenix, and CKOM
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Indigenous Languages Podcast

Strategic and communications planning, brand development, media relations

The Challenge:

Develop both a broad strategic plan and a focused communication and marketing plan to support the pîkiskwêwin Indigenous languages podcast initiative.

Outcomes:

  • Conducted primary and secondary research to develop audience profiles for the podcasts
  • Assisted in the development of brand identity, voice, and tone
  • Developed a communication and marketing plan including strategies, goals, objectives, and key messaging
  • Facilitated a two-day strategic planning session with the pîkiskwêwin team to develop the project strategy
  • Produced and executed a media relations strategy earning 48 recorded new mentions, 5.7M impressions, and $136.9K Ad Value