Indigenous Advisory Council for CN
Final Report and Resignation
Media relations, issues management planning
Overview
Our team worked closely with the former Indigenous Advisory Council (IAC) for CN Rail (Co-chaired by Ms. Roberta Jamieson and Hon. Murray Sinclair) to deliver the Council’s annual report to the CN Board of Directors and CEO which included the IAC’s mass and early resignation. We also developed an issues management strategy and provided media relations support announcing the IAC’s resignation.
Deliverables
- Annual report, which included the IAC’s resignation and recommendations going forward for CN’s TRC initiatives.
- A comprehensive issues management and media relations strategy implemented by us. The aim was to effectively communicate the resignation of the former Indigenous Advisory Council for CN Rail.
Results
- 1,000+ mentions
- 38.5% positive and 54.9% neutral media sentiment
- Five-day media cycle with international coverage
Saskatchewan Teachers’ Federation
Project Compass
Internal communications, change management strategy.
Overview
The Saskatchewan Teachers’ Federation (STF) champions the interests of over 13,500 Pre-K to12 teachers in Saskatchewan, advocating for excellence in public education and professional growth for educators. We were approached by the STF communications team during a time of transition on their team.
STF was embracing a massive digital transformation project and we supported the communication team on designing and implementing a change communication strategy. This digital transformation would change the how the organization worked – gone with paper resumes, expense sheets and vacation tracking – hello digital systems!
Deliverables
- Designed an engaging change communication strategy for the ‘Project Compass’.
- Our communications goal with Project Compass was to have the STF staff ‘Falling in Love with Work Again’.
- We Provided a creative brief for an engaging video called ‘Papercut Confessions’ to celebrate the launch of the project. This video was a subtle way to communicate the various systems that were transitioning from paper to digital.
Camponi Housing Corporation
Media Relations, Issues Management
Media relations, issues management planning, event coordination
Overview
SaskNative Rentals and Camponi Development Corporation approached us to support the media relations and issues management planning for the groundbreaking of their new supportive housing project on Hart Road in Saskatoon, Saskatchewan.
Outcomes
- Interviewed invested parties and developed an issues management brief to prepare leadership to respond to public concerns as they arose.
- Prepared a media backgrounder and project overview sheets for event attendees.
Distributed a media release that earned six local and Indigenous news mentions, with 535.4K impressions, 60% positive and 40% neutral media sentiment. 40% of our coverage was television and 60% was online. - Supported the development of a media release in coordination with municipal, provincial, and federal government bodies.
Battlefords Agency Tribal Chiefs Inc. (BATC)
Press Conference
Media relations
Overview
Work with BATC’s Acâhkos Awâsisak (Star Children) project team to support a press conference about the ground-search findings at the Delmas Catholic Residential School (also known as Thunderchild and St. Henri) and Battleford Industrial School.
Outcomes
- Organized a hybrid press conference involving Survivors, First Nation leadership, project team members, and the Minister of Crown–Indigenous Relations Canada
- Prepared and distributed a media kit, including the media advisory, agenda, media release, and key messaging
- Earned 22 news media mentions and 47.8M impressions
Nick Sackville
Ward 3 City Council Campaign
Brand design, communications strategy and execution, issues management, media relations
Overview
Nick Sackville approached us to provide strategic communications support for his Saskatoon Ward 3 City Councillor run. We carefully vetted Nick to ensure our values aligned, and ultimately we were happy to support his effort.
Deliverables
- Conducted primary and secondary research to develop and strategically align Nick’s personal brand identity and voter profiles
- Worked with Nick on an issues management plan to determine his position on issues important to Ward 3 residents
- Developed Nick’s campaign website with support from our Collective member Kailey Lavallee
- Worked with Jess Rose Designs and Honey Cut Studios to develop high-impact graphics and direct a series of campaign videos
- Strategically planned and executed an earned media campaign to generate brand awareness for Nick, making his the only campaign launch of the candidates to have three major news outlets in attendance: CBC, StarPhoenix, and CKOM
PÎKISKWÊWIN
Indigenous Languages Podcast
Strategic and communications planning, brand development, media relations
Overview
Develop both a broad strategic plan and a focused communication and marketing plan to support the pîkiskwêwin Indigenous languages podcast initiative.
Deliverables
- Conducted primary and secondary research to develop audience profiles for the podcasts
- Assisted in the development of brand identity, voice, and tone
- Developed a communication and marketing plan including strategies, goals, objectives, and key messaging
- Facilitated a two-day strategic planning session with the pîkiskwêwin team to develop the project strategy
- Produced and executed a media relations strategy earning 48 recorded new mentions, 5.7M impressions, and $136.9K Ad Value
Our Work
