Project Story

After Saskatoon’s current Ward 3 City Councillor announced she would not run for re-election, Nick Sackville contacted us to support his bid for the spot during the civic election. This project presented a unique opportunity to lean more on digital communications during the COVID-19 pandemic while mixing in more traditional communications strategies and tactics to tell Nick’s story.

Project Details
  • Date:  July 8 to November 16, 2020
  • Client:  Nick Sackville, Saskatoon City Councillor candidate
  • Skills:  Strategic communications, digital communications, public relations, media relations, issues management, brand development, writing and editing.
  • Website:


Outcomes & Highlights
  1. While Nick was unsuccessful in winning the election, we catapulted an unknown candidate into second place in a field of eight candidates in total. Nick captured 869 votes in total, with a 40+ year media personality winning the seat in Ward 3 with just less than a 240 vote lead.
  2. Using web data, we were able to predict that Nick would capture approximately 900 votes towards the of the election.
  3. Nick received an ‘A’ grade from OUTSaskatoon on a report card evaluating candidate positions on 2SLGBTQ issues.
  4. Nick received endorsements from the Transit Union and the International Association of Fire Fighters (IAFF).