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Writing, editing, and graphic design
Recruiting pilots and air maintenance engineers is an ongoing challenge faced by many airlines around the world. Rise Air, a 100% Indigenous-owned aviation company based here in Saskatchewan faces the same challenge. Our project focused on developing a career guide aimed at engaging pilots and air maintenance engineers worldwide to consider a career with Rise Air. The goal is to set Rise Air apart as an employer of choice, and to attract and retain top talent for a career with Rise Air, further bolstering its pivotal role in Saskatchewan’s aviation sector.
We wrote, edited and designed two guides written for pilots and air maintenance engineers (AMEs) with the aim of attracting them to a career with Rise Air. With just a few pages, we needed to communicate what life is like in Saskatchewan, how pilots and AMEs from other parts of the world can be licensed to work in Canada, and what sets Rise Air apart as an employer.