Indigenous Languages Podcast

Strategic and communications planning, brand development, media relations

The Challenge:

Develop both a broad strategic plan and a focused communication and marketing plan to support the pîkiskwêwin Indigenous languages podcast initiative.

Outcomes:

  • Conducted primary and secondary research to develop audience profiles for the podcasts
  • Assisted in the development of brand identity, voice, and tone
  • Developed a communication and marketing plan including strategies, goals, objectives, and key messaging
  • Facilitated a two-day strategic planning session with the pîkiskwêwin team to develop the project strategy
  • Produced and executed a media relations strategy earning 48 recorded new mentions, 5.7M impressions, and $136.9K Ad Value