Overview

Develop both a broad strategic plan and a focused communication and marketing plan to support the pîkiskwêwin Indigenous languages podcast initiative.

Deliverables

• Conducted primary and secondary research to develop audience profiles for the podcasts
• Assisted in the development of brand identity, voice, and tone
• Developed a communication and marketing plan including strategies, goals, objectives, and key messaging
• Facilitated a two-day strategic planning session with the pîkiskwêwin team to develop the project strategy
• Produced and executed a media relations strategy earning 48 recorded new mentions, 5.7M impressions, and $136.9K Ad Value

Our Work