Nick Sackville

Ward 3 City Council Campaign

Brand design, communications strategy and execution, issues management, media relations

Overview

Nick Sackville approached us to provide strategic communications support for his Saskatoon Ward 3 City Councillor run. We carefully vetted Nick to ensure our values aligned, and ultimately we were happy to support his effort.

Deliverables

  • Conducted primary and secondary research to develop and strategically align Nick’s personal brand identity and voter profiles
  • Worked with Nick on an issues management plan to determine his position on issues important to Ward 3 residents
  • Developed Nick’s campaign website with support from our Collective member Kailey Lavallee
  • Worked with Jess Rose Designs and Honey Cut Studios to develop high-impact graphics and direct a series of campaign videos
  • Strategically planned and executed an earned media campaign to generate brand awareness for Nick, making his the only campaign launch of the candidates to have three major news outlets in attendance: CBC, StarPhoenix, and CKOM
Won an international Gold Quill of Excellence Award for Marketing and Brand Communication for this project.
Handout card delivered to homes in Ward 3.
Billboard image placed along high traffic corridors.