Nick Sackville for Ward 3

Brand design, communications strategy and execution, issues management, media relations

The Challenge:

Support Nick Sackville’s campaign for Saskatoon Ward 3 City Councillor.

Outcomes:

  • Won an international Gold Quill of Excellence Award for Marketing and Brand Communication for our work developing and executing the “Your Neighbourhood, Your Neighbour” campaign
  • Conducted primary and secondary research to develop and strategically align Nick’s personal brand identity and voter profiles
  • Worked with Nick on an issues management plan to determine his position on issues important to Ward 3 residents
  • Developed Nick’s campaign website with support from our Collective member Kailey Lavallee
  • Worked with Jess Rose Designs and Honey Cut Studios to develop high-impact graphics and direct a series of campaign videos
  • Strategically planned and executed an earned media campaign to generate brand awareness for Nick, making his the only campaign launch of the candidates to have three major news outlets in attendance: CBC, StarPhoenix, and CKOM