Brand design, communications strategy and execution, issues management, media relations
Overview
Nick Sackville approached us to provide strategic communications support for his Saskatoon Ward 3 City Councillor run. We carefully vetted Nick to ensure our values aligned, and ultimately we were happy to support his effort.
Deliverables
Conducted primary and secondary research to develop and strategically align Nick’s personal brand identity and voter profiles
Worked with Nick on an issues management plan to determine his position on issues important to Ward 3 residents
Developed Nick’s campaign website with support from our Collective member Kailey Lavallee
Worked with Jess Rose Designs and Honey Cut Studios to develop high-impact graphics and direct a series of campaign videos
Strategically planned and executed an earned media campaign to generate brand awareness for Nick, making his the only campaign launch of the candidates to have three major news outlets in attendance: CBC, StarPhoenix, and CKOM