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Media Relations, Issues Management

Media relations, issues management planning, event coordination

The Challenge:

SaskNative Rentals and Camponi Development Corporation approached us to support the media relations and issues management planning for the groundbreaking of their new supportive housing project on Hart Road in Saskatoon, Saskatchewan.

Outcomes:

  • Interviewed invested parties and developed an issues management brief to prepare leadership to respond to public concerns as they arose.
  • Supported the development of a media release in coordination with municipal, provincial, and federal government bodies.
  • Prepared a media backgrounder and project overview sheets for event attendees.
    Distributed a media release that earned six local and Indigenous news mentions, with 535.4K impressions, 60% positive and 40% neutral media sentiment. 40% of our coverage was television and 60% was online.
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Brand Identity

Creative Brief, Graphic Design

The Challenge

Peter Ballantyne Group of Companies and A2SKI approached us to create a brand identity that tied in culturally significant imagery, popped, and exudes a sense of reliability, dependability and strength.

Outcomes

  • Consult with client to develop a creative brief.
  • Landed on a visual identity that portrays an eagle with wings to make a saw blade. The eight feathers of the saw blade represent the eight communities that make up Peter Ballantyne Cree Nation. We incorporated syllabics into the logo in both a horizontal and vertical version.
  • Final project delivery included a mini-brand book showing usage, colour palettes and sample applications.
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Brochure, tradeshow banners

Copywriting, graphic design

The Challenge:

To design tradeshow collaterals that are more reflective of who PBGOC is today that align with the voice, tone and design of their updated website.

Outcomes:

  • Produced a brochure highlighting PBGOC’s investment approach, businesses and new five-pillar strategy
  • Produced updated tradeshow banners showcasing PBGOC’s new investment companies
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Communication Services

Communications strategy and execution, social media strategy, content creation

The Challenge:

Conduct internal and external communications while providing insight and strategic direction during a time of organizational change.

Outcomes:

  • Developed an internal change communication plan to facilitate STF’s shift from a paper-based to completely digital organization
  • Executed the communications plan and had the staff “Falling in Love” with their work again during the time of substantive digital transformation
  • Wrote and produced social media content for their annual calendar
  • Provided strategic direction to improve their social media strategy going forward
  • Wrote and edited articles for STF’s Bulletin magazine
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Press Conference

Media relations

The Challenge

Work with BATC’s Acâhkos Awâsisak (Star Children) project team to support a press conference about the ground-search findings at the Delmas Catholic Residential School (also known as Thunderchild and St. Henri) and Battleford Industrial School.

Outcomes

  • Organized a hybrid press conference involving Survivors, First Nation leadership, project team members, and the Minister of Crown–Indigenous Relations Canada
  • Prepared and distributed a media kit, including the media advisory, agenda, media release, and key messaging
  • Earned 22 news media mentions and 47.8M impressions
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Event Support & Grant Writing

Sponsorship strategy, brand development, graphic design, technical support

The Challenge:

Support SHIP’s annual Innovative Approaches To Housing & Homelessness Conference through the creation of a sponsorship strategy, collateral materials, branding enhancements, and live-streaming facilitation during the shift to a hybrid format.

Outcomes:

  • Planned, developed, and produced a conference sponsorship package
  • Refreshed conference branding
  • Supported all virtual components of the hybrid event
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Nick Sackville for Ward 3

Brand design, communications strategy and execution, issues management, media relations

The Challenge:

Support Nick Sackville’s campaign for Saskatoon Ward 3 City Councillor.

Outcomes:

  • Won an international Gold Quill of Excellence Award for Marketing and Brand Communication for our work developing and executing the “Your Neighbourhood, Your Neighbour” campaign
  • Conducted primary and secondary research to develop and strategically align Nick’s personal brand identity and voter profiles
  • Worked with Nick on an issues management plan to determine his position on issues important to Ward 3 residents
  • Developed Nick’s campaign website with support from our Collective member Kailey Lavallee
  • Worked with Jess Rose Designs and Honey Cut Studios to develop high-impact graphics and direct a series of campaign videos
  • Strategically planned and executed an earned media campaign to generate brand awareness for Nick, making his the only campaign launch of the candidates to have three major news outlets in attendance: CBC, StarPhoenix, and CKOM
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Indigenous Languages Podcast

Strategic and communications planning, brand development, media relations

The Challenge:

Develop both a broad strategic plan and a focused communication and marketing plan to support the pîkiskwêwin Indigenous languages podcast initiative.

Outcomes:

  • Conducted primary and secondary research to develop audience profiles for the podcasts
  • Assisted in the development of brand identity, voice, and tone
  • Developed a communication and marketing plan including strategies, goals, objectives, and key messaging
  • Facilitated a two-day strategic planning session with the pîkiskwêwin team to develop the project strategy
  • Produced and executed a media relations strategy earning 48 recorded new mentions, 5.7M impressions, and $136.9K Ad Value
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2022 Annual Impact Report

Research, writing and editing, graphic design

The Challenge:

Communicate Rise Air’s community impact and yearly operational updates to key stakeholders in remote locations and on-base employees.

Outcomes:

  • Interviewed board members, Rise Air leadership, and team members to develop content
  • Produced an annual impact report highlighting Rise Air’s previous year, ownership structure, board of directors, community impact, employment impact and more.
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20 Year Anniversary Book

Research, writing and editing, graphic design

The Challenge:

Tell ABD’s story through an anniversary book designed for their stakeholders and communities.

Outcomes:

  • Gathered information through interviewing board members and staff
  • Produced a 48-page publication dedicated to mark the 20 year milestone in the company’s history
  • The publication won a 2023 Saskatchewan Award for Communication Excellence.