Our AI Framework

At Symmetry, we embrace cutting-edge technology, including industry-leading artificial intelligence (AI) tools, to support and streamline various aspects of our work.  

How We Use AI 

We use AI for research, media coverage analysis, summarizing and editing down content, interview and meeting transcription, and image generation. This allows us to focus more on strategic thinking and creative work. 

Examples of The Tools We Use 

• Agility PR for media monitoring and coverage analysis 

• Otter.ai for transcription and summarization 

• Dall.E, Adobe Stock, Canva and Photoshop for image generation and creative inspiration 

• ChatGPT for brainstorming, summarizing and editing 

 

The Human Touch 
While AI enhances our efficiency and capabilities, it doesn’t replace our human touch. All AI-generated content undergoes thorough review by our team to ensure quality and accuracy. We’re committed to transparency in all our work and to the ethical use of AI, adhering to industry best practices and regulations. We continuously educate ourselves on AI advancements to stay at the forefront of responsible AI usage in PR.  

Privacy 
Symmetry prioritizes data privacy and security, following best practices to protect sensitive information. Our use of AI complements, rather than replaces, the expertise, creativity, and strategic thinking of our skilled team. Through this balanced approach, we harness the power of AI to deliver more value to our clients while maintaining the high standards of quality and personalization that define Symmetry’s services.